Choosing a location for your salon is one of the most important decisions you’ll make. The success of any business is partially reliant on location, and wherever you choose, it’s important to consider certain factors.
Your salon’s location needs to be in an area that’s accessible and convenient for your clients – no matter how good your services are, clients are unwilling to travel far and wide if it’s troublesome to them. Your salon should also be located in an area with a good economy, that can help encourage spending.
The UK capital can offer you just that. London has an unrivalled buzz and is one of the world’s most exciting cities, open to opportunity and vibrancy making it a prime location for your salon. But why exactly should you choose London as the location for your salon?
Population
According to National Geographic, “London is bigger and richer than ever” and home to 8.8 million people. Setting up your salon in London means you’ll never fall short of customers and have the opportunity to capture a huge percentage of the market.
With a population that big, demand is ever present creating more opportunities for your business to expand. Your salon can begin to offer new services that meet the needs and demands of different segments within London’s population.
Diversity
One of London’s many strengths is its diversity and the mix of millions of people who live there. The BBC reported that 44% of London’s population are ethnic minorities.
London’s diversity makes it a great location to set up your salon. Not only do you have access to such a broad range of potential clients, but it would allow your salon to expand its service, catering to different cultural needs and wants.
With a high-density population and diversity among the city, London provides you with a pool of highly skilled potential employees for your salon.
A place for everyone
Within London, there is a place for everyone. London’s many districts all have their own quirks, personalities and reputations. For example, Canary Wharf is home to the business district, whereas areas like Soho are hip and social. Covent Garden upholds its reputation for being sophisticated and up-market areas.
London is a city that allows you to match your salon’s image and personality to its location, whether that be high-end and luxurious or social and savvy. And with all kinds of premises throughout London, you’re bound to find the right site for your salon.
Business Support
While it may seem scary to open a salon in a city as big as London, there is support for your business out there. There is an array of support available to business in London. For example, London Growth Hub is an online resource offering a range of free business support that offers schemes (such as business start-up schemes) online resources and networking events designed to help you to grow and develop your business.
Ready to open your salon in London? Get one step closer by looking at salon insurance for your new London salon.