Being able to effectively reach your target audience is one of the biggest challenges you’ll face as a niche marketer. Here are 5 tips to help you on your way.

  1. Know who your target audience is.

Before you begin trying to reach a wider audience, you need to first know who your target audience is. You can never market yourself to everybody, there must be a specific person or persons you are trying to reach. You need to know who your business is targeted to, what issue your business is helping them to solve, and what you have to offer to your audience personally.

  1. Connect and collaborate with similar people or influencers.

The more like-minded people you are in contact with and actively seeking out, the more potential audience members you have. Find other creators or businesses in your niche and ask to collaborate with them. This automatically doubles your visibility and makes you more available to the right people.

Another way to find similar people is to submit guest posts to blogs that focus on your specific niche. Combined, these steps can drive more traffic to your site and help you to gain a stellar reputation that’ll ensure your audience are there to stay.

  1. Make yourself as visible as possible.

Similarly, do whatever you can to make yourself and your business visible. Make use of your social media accounts and practise SEO, but don’t limit yourself to an online presence only. Go out and speak to people! Get hold of a digital duplicator machine, create and print some brochures and hand them out at events.

Additionally, make use of hashtags and mentions to help your audience find you online. Twitter and Instagram are perfect places to increase your audience within a niche setting and hashtags are easy ways to increase the reach of any content marketing you may be doing on social media.

  1. Repurpose your content.

Rather than creating content upon content that isn’t getting the visibility, repurpose your content in places where your audience already visit. For example, take to twitter to introduce key ideas to your audience and end the thread inviting them to visit the original piece of content, instead of having to create more than one piece of content to begin with.

In order to do this, you must first work out where you audience is most active and then engage with them on that platform. There are dozens of free and paid media analytic tools that enable you to measure and better plan your social media interactions to achieve maximum engagement and ultimately to obtain a wider audience.

  1. Personalise your interactions.

Whilst the above tactics are great for growing audiences, don’t forget the importance of keeping the audience you already have! Word of mouth is one of the most important ways to reach a wider range of people, but if you don’t show your appreciation for the loyal followers you have, they’ll be less likely to recommend you to someone else.

Spend some time every day interacting with your audience, replying to them personally and showing them that they’re valued. This could be through hosting giveaways, shoutouts or interacting via live feeds.