GHOGY is an exciting new online personal training platform that provides clients with a personalised fitness plan without the expensive price tag of a personal trainer.

Founded by two friends Samuel Abbott and David Hogan the site moves away from traditional fitness brands that tend to make you feel that you must look a certain way to be healthy. Instead GHOGY aims to help you become the happiest and healthiest version of you.

After combining their skills and securing an investment from Zoopla co-founder Simon Kain, the pair officially launched GHOGY in January after a year in development.

With numerous fitness plans and apps available, LNReview wanted to learn more about what made GHOGY different to the rest.

GHOGY Co-founder, David Hogan, explains his story so far, why people should take notice of GHOGY and lays out his vision for the future.

Tell us what your business does:

GHOGY is an online food and fitness subscription plan that helps people become the happiest and healthiest version of themselves.

Our company was created to show people how easy and affordable it can be to get into shape and feel great. We have a specialist team that creates meal and workout plans catered to our clients. It is accessible, personal and customisable to your lifestyle needs and preferences.

Where did the idea for your business come from?

I’ve been a personal trainer for the last 11 years and during this time, I have dealt with numerous clients with a wide range of goals and conditions, ranging from elite sports performers to the complete novice.

I’ve always tried to get my clients to eat better and monitor calories and I found this was often a huge task. I’ve always found monitoring calories easy, and to make it easier for my clients I decided to just do it for them.

I would work out a daily calorie target based on their current lifestyle and weight, I would then create a spreadsheet of different healthy ingredients, broken down into proteins, fats and carbs. I would then add the correct nutritional information for each ingredient and create meals for breakfasts, lunches, dinners and snacks. This is when I realised I could help more than just my clients. By creating a database so big, I could cater for anyone!

What makes you different and why should people take notice?

We researched the market and saw that other businesses were doing this but in the form of PDF plans. We noticed there was a gap in the market for a fitness app that provides a higher level of interaction. Not something that just provides an ‘off the shelf plan’ but a personalised plan for each customer.

We then came up with the concept of providing personalised fitness plans that our clients could follow on a mobile or tablet.

Where do you want to be in five years time?

In five years time I want to create plans for over 10,000 monthly subscribers. I also want to have built an online fitness community, a place our clients can visit to give or receive help and motivation so they can achieve their fitness goals and feel better about themselves.

To learn more about GHOGY or to sign up for a free trial visit GHOGY’s website here.