Are you sitting on a great business idea but hesitant to pull the trigger? Many people have great business ideas and dream about running their own business, but many are reluctant to dive in because of the uncertainty and this is understandable (especially due to the fallout of COVID-19). Now could actually be a great time to start a business though, so read on for a few tips on how you can get your idea off the ground.

Market Research

First, you need to carry out market research to see if it is a profitable business idea and to learn as much as you can about the market. This will need to include the current state and future predictions, trends, who your target customer is and who your competitors are along with strengths and weaknesses.

Write a Business Plan

The information that you gather during market research will then enable you to create a business plan, which will outline the company and establish how you will go about launching and finding success. The key areas to cover when writing a business plan include:

  • Executive summary
  • Company description
  • Product and services
  • Market analysis
  • Competitive analysis
  • Description of management and organization
  • Breakdown of products and services
  • Marketing and sales strategy
  • Financial projections

Secure Funding

Once you have a clear business plan in place, you can then use this to secure funding. Most businesses will require some form of funding in order to cover the various startup and ongoing costs and it is important that you raise enough so that you do not encounter cash flow issues early on. There are a number of solutions when it comes to funding and you need to make the right funding choice to get your business off the ground.


One of the biggest challenges that new businesses face is attracting customers from the very start and this is why you need to start marketing as soon as possible. These days, you need to create a strong online presence for your business so you should use the services of a web design company and then use digital marketing to increase visibility online.

You should be utilizing social media to raise awareness and engage with your target customer, writing blog posts, making videos and using SEO and PPC to create a strong online presence.

Hopefully, this post will inspire you and give you the confidence needed to get started with your business idea. These are the key steps that you will need to take to get your idea off the ground and should put you in a strong position to go on and find success with your business venture. Running your own business is a lot of hard work, but it can also be hugely rewarding and now could be a great time to start.