When it comes to your website design, it’s important to know that there are many different styles and directions which your site can go. You can choose to go down the minimalistic route or you can have something playful, sleek or modern. While the final look and feel of your site should ultimately exclude your own personal style, it should include your brand identity. There are a few ground rules that you need to follow here, so keep that in mind.

Keep your Home Page Free from Clutter

Your site’s home page should ultimately communicate your core message right away. After all, you may never really read every word on a website. You may just scan the page and pick out some keywords, before judging the site. If you don’t have too much text or clutter then this will make it easier for your visitors to do that, giving them a better impression while also making it easier for them to understand what you have to offer. If you want to make your site as good as it could be then you need to try and make sure that you keep your content above the fold. You also need to space your content out. It’s good to have some empty white space between all of your elements. If you leave some areas blank, then this will help you to create a much more balanced feel and you may be able to cater your content in legible paragraphs too.

Visual Hierarchy

Hierarchy is very important in the world of website design. This will help you to display your content in a very clear and easy to understand way. If you want to make sure that your hierarchy is on-point then you need to make sure that you are leading your visitors to certain areas of your site, starting with your most significant piece. Some of the main examples of hierarchy include element placement and website layout. Strip or grid layouts are ideal if you want to maintain a good level of hierarchy.

Create Content that is Easy to Read

Readability essentially measures how easy it is for your users to recognise words, phrases and also sentences. When you have a good level of readability on your site, your users will be able to skim through your site and they will also be able to read whatever you have to offer. Having sufficient contrast between your background colour and your text colour is very important. While your site accessibility is representative of your brand colours, you still have to make sure that there is enough contrast between your elements as well. Contrast checker tools can help you with this, so make sure that you keep that in mind if you want to get the best result.